Helping Organizations That Serve Educators Sell Outcomes Instead of Products
Revenue enablement for EdTech, professional development, curriculum, and education service companies ($2M-$30M, 2+ salespeople).
No pitch. Just clarity on what’s holding your sales team back.
Great Products. Frustrating Sales Conversations.
Most organizations that serve educators struggle with the same things:
- Reps jump into demos before understanding real needs
- Conversations focus on features instead of student and outcomes
- Prospecting feels pushy or inconsistent
- Deals stall late in district approval processes
The result?
Long cycles, unpredictable pipeline, and teams that care deeply about educators but don’t know how to translate impact into revenue.
Schools don’t need better pitches.
They need better partners.
You Don’t Need Another Trainer.
You Need a Guide Who Understands Educators.
Hi, I’m Chris Layton.
I help organizations that serve educators turn sales teams into trusted partners.
- Helped scale education revenue from $18M → $32M in two years
- Led the first multi-million dollar district contracts
- Coached new reps to $500K-$1M+ in year one
- 18+ years serving schools and the people who support them
I speak both languages:
educator impact + revenue reality.
The Account Executive (AE) Accelerator - 90 Days - $7,500/month
A practical system that transforms how your team sells to educators.
01
Discovery That Builds Trust
- 5 core questions aligned to the district priorities
- Outcome mapping before any demo
- Reps sound like consultants, not presenters
02
Demo Transformation
- Story-based demo flow
- Proof tied to educator outcomes
- Clear next steps
03
Prospecting Motion
- Human email and call tracks
- Outreach educators respond to
- Weekly pipeline rhythm
04
Manager Coaching
- Call scorecards
- Pipeline cadence
- Real-time feedback
05
Tools You Keep
- Discovery guide
- Demo map
- Email sequences
- Dashboard
06
Outcome in 90 Days
- Bigger deals
- Shorter cycles
- Confident, mission-aligned reps
Built for Organizations That Serve Educators
The AE Accelerator is a 90-day coaching and enablement program designed specifically for organizations selling into K–12.
Best fit if you are:
- $2M-$30M in revenue
- At least 2 salespeople
- Selling into K-12 schools or districts
- Offering:
- EdTech platforms
- Professional development
- Curriculum
- MTSS/SEL solutions
- Assessments
- Education services or nonprofits
And your team is:
- Demo-heavy
- Discovery-light
- Inconsistent with prospecting
- Struggling to connect mission to buying decisions
HOW IT WORKS
A practical system that transforms how your team sells to educators.
01
Book a Call
We’ll spend 20 minutes exploring where deals stall and what educators actually hear from your team.
02
Get a Simple Plan
I’ll map a 90-day path tailored to your sales motion.
03
Build Momentum
We implement together – calls, coaching, dashboards.
A Simple Guarantee
If we don’t add $500K in qualified pipeline within 90 days, the final month is free.
Success Stories
