Specialized Sales Expertise for the Education Sector

I’ve spent my career working at the intersection of education and sales — supporting organizations that serve schools and the educators within them.

Over time, I’ve seen firsthand how traditional sales approaches often miss the mark in K–12 environments. Selling into districts requires trust, clarity, and a deep understanding of how decisions are actually made.

My Background in Education & Sales

My experience spans both education-focused organizations and revenue teams navigating complex buying cycles.

I’ve worked with account executives, sales leaders, and growth teams who care deeply about their mission — but struggle with inconsistent discovery, feature-heavy demos, and stalled district conversations.

The work I do today is rooted in those real experiences — not theory.

My Coaching Philosophy

I believe sales in education should feel aligned and respectful — not scripted or aggressive.

Strong discovery builds trust.
Thoughtful demos create clarity.
Consistent coaching builds confidence.

The AE Accelerator is built around one principle:
helping teams improve their skills in a way that feels natural, structured, and sustainable.

No pressure tactics.
No generic frameworks.
Just practical development tailored to K–12 sales.

If your team sells into districts and wants a clearer, more confident approach, I’d welcome the opportunity to talk.

Success Stories

— Mike
— Mike VP Sales
Chris helped our team stop pitching features and start having real conversations with districts. Pipeline quality improved within weeks
—Jennifer
—Jennifer Director of Revenue
The discovery framework changed how our AEs think. Deals got bigger and conversations got easier.
— Ben
— Ben CEO
He understands educators and sales teams - a rare combination.